Web usability is about making your website user-friendly and easy to use by your visitors. A website will be considered user-friendly if visitors can navigate intuitively on the website, understand your message immediately and easily find what they’re looking for (which should never be more than 3 clicks away).
Sites with high usability are regarded by users as informative, useful and easy to navigate. This gives them a positive user-experience and encourages them to come back again.
These are the most important factors for a user-friendly website:
- Easy navigation and clear orientation (user finds its way on the website easily)
- Uncomplicated text, easy to understand (wording)
- Relevant content, clearly arranged on the site (Headings, titles, etc)
- Text adapted to different reader types (scanning, detail reading, etc)
Along with content and page layout, usability is a key factor for the success of your website.